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亚博平台网上登录_如果用“恒大体”解读于汉超等事件,会是怎样的场景

Affected by the new crown epidemic, compared to the eagerness of the major European leagues to restart, it is currently the sleepy period of Chinese football. Domestic leaders have been emphasizing that it is necessary to ensure that all competition regions can host matches before this season. The curtain opened. In the absence of domestic football news, there is such a club that, with its strong brand risk handling capabilities and publicity capabilities, grabs the attention of fans and becomes the media’s traffic leader. Yes, this is Guangzhou Evergrande.

受新皇冠流行的影响,与欧洲主要联赛重新开始的渴望相比,当前是中国足球的沉睡时期。国内领导人一直在强调,必须确保所有比赛地区都能在本赛季之前举办比赛。窗帘打开了。在没有国内足球新闻的情况下,有这样一个俱乐部,凭借其强大的品牌风险处理能力和宣传能力,引起了球迷的关注,并成为媒体的流量领导者。是的,这是广州恒大。

From the start of Fernando’s 3 million fines for training for lack of training in March, to Yu Hanchao’s dismissal for altering his license plate; from the construction of the Evergrande professional football stadium to the solicitation of stadium design proposals from fans across the country, it took just one month, especially in the latter few years. The events were only a few days apart. At a time when the Chinese Super League could not be opened, Evergrande has become the focus of Chinese football recently, increasing its brand exposure. Then, if we use the "Hengda body" circulating in the rivers and lakes to view the Yu Hanchao incident, what unique experience will we have?

从3月份因缺乏训练而被费尔南多(Fernando)处以300万美元的训练罚款开始,到Yu Hanchao因更改车牌而被解雇;从建造恒大职业足球场到征求全国球迷的体育场设计方案,只用了一个月,尤其是在随后的几年中。这些事件相隔仅几天。在中国超级联赛无法开放的时期,恒大最近成为中国足球的焦点,从而增加了其品牌知名度。那么,如果我们利用在江湖中流淌的“恒大尸体”观看于汉超事件,我们将有什么独特的经历呢?

The management model of Evergrande Club has many similarities with the management model of the group.

恒大俱乐部的管理模式与集团的管理模式有很多相似之处亚博网上登录。

Speaking of football, in 2013, Boss Xu personally participated in the formulation and issuance of the "Eight Rules for Evergrande National Football Team". Before last year’s World Preliminary Competition between the National Football Team and the Philippines, Wei Shihao and Yang Liyu both entered the National Football Team’s 25-member training list, but both lost 23. There is a large list of players in the game. Some media reported that the training status of the two in the national team was questioned by the then national football coach Lippi. In the end, Evergrande issued an announcement, announcing heavy fines on the two, circulated criticisms and fined each of 300,000 yuan, and suspended training to participate in professional quality classes.

说到足球,2013年,徐老板亲自参加了《恒大国家足球队八项规则》的制定和发布。在去年国家足球队和菲律宾之间的世界初赛之前,魏世豪和杨立宇都进入了国家足球队的25人训练名单,但都输了23人。比赛中有很多球员。一些媒体报道说,当时的国家足球教练利皮对两人在国家队中的训练状况提出了质疑。最终,恒大发布公告,宣布对这两家公司处以重罚,散布批评并分别处以30万元的罚款,并暂停了参加职业素质课程的培训。

In 2019, Evergrande issued the "Guangzhou Evergrande Taobao Football Club Players "3 Nine" Team Regulations", and Fernando and Yu Hanchao were both punished for varying degrees of violations in just one month. On the morning of March 13, Guangzhou Evergrande officially issued a penalty announcement against Fernando. During the team’s training camp in Dubai, Fernando refused to implement the arrangement of the club and the head coach, which seriously violated the “March 9” team rules. He reported criticism and fined RMB 3 million. On the morning of April 14, the video of Yu Hanchao altering the license plate was continuously reposted on the Internet. The Guangzhou traffic police followed up on the matter and the Guangzhou Public Security Bureau notified Hanchao to punish Hanchao at about 8 pm. Two hours later, Evergrande officially issued an announcement to expel the player Yu Hanchao.

2019年,恒大发布了《广州恒大淘宝足球俱乐部球员“三个九”队条例》,费尔南多和于汉超均在短短一个月内受到了不同程度的处罚。 3月13日上午,广州恒大正式对费尔南多发布了处罚公告。在球队在迪拜的训练营期间,费尔南多拒绝实施俱乐部和主教练的安排,这严重违反了“ 3月9日”球队的规定。他受到批评,并处以人民币300万元的罚款。 4月14日上午,于汉超更改车牌的视频不断在互联网上转贴。广州交警跟进此事,广州市公安局于晚上8点左右通知汉潮对汉潮进行处罚。两个小时后,恒大正式发布公告,驱逐球员于汉超。

Evergrande’s handling of Han Chao has been strongly questioned by the outside world. Is this practice legal? Is it necessary to compensate Yu Hanchao for liquidated damages? Some media said that Xu Jiayin personally made the decision for Han Chao. Now that the rules have been set, the Evergrande Club has not previously refused to implement the case; in addition, after Yu Hanchao altered the license plate and was notified by the Guangzhou traffic police, the Weibo was quickly deleted, and the club made a decision within two hours. The player decision is enough to see the efficiency of Evergrande.

恒大对汉超的处理受到外界的强烈质疑。这种做法合法吗?是否有必要赔偿于汉超的违约金?有媒体说,徐家印亲自为韩超做出了决定。既然已经制定了规则,恒大俱乐部以前就没有拒绝执行此案。此外,于汉超更改了车牌并得到广州交警的通知后,微博很快被删除,俱乐部在两个小时内做出了决定。玩家的决定足以看出恒大的效率。

Boss Xu once said,

徐老板曾经说过

Therefore, it is not difficult to understand that Evergrande responded so quickly to the Yu Hanchao incident. As long as the traffic police department determines that Yu Hanchao has altered the license plate, the club will expel Yu Hanchao. Even if you were a hero of the team, even if you are a national, but it has a bad influence on the brand, this is what the group does not want to see.

因此,不难理解恒大对于汉朝事件如此迅速的反应。只要交警部门认定余汉超已更改车牌,俱乐部将驱逐余汉超。即使您是团队的英雄,即使您是国家队的英雄,但对品牌的影响却不大,这是团队不希望看到的。

However, the corporate purpose of "building a brand with quality and creating a great cause with integrity" failed to continue in the club. Since the advertisements of its own new energy vehicles in the championship celebration last season were not consistent with the sponsors of the Super League, the Super League imposed a fine of 500,000 on Evergrande. This is not the first time that Guangzhou Evergrande has been questioned by fans due to such incidents: In the quarter-finals of the AFC Champions League in 2014, Evergrande replaced the jersey advertisement with "Hengda Cereals" at a cost of 8 million yuan; in the AFC Champions League in 2015 In the final, a certain car brand that was supposed to be printed on the chest of the jersey became "Hengda Life". The club once again changed its chest advertisement at the highly anticipated AFC final at the cost of paying a penalty fee. Football brought The brand exposure rate is evident.

但是,“以质量打造品牌,以诚信创造伟大事业”这一企业宗旨未能在俱乐部中延续。由于上赛季冠军庆典中其自己的新能源汽车的广告与超级联赛的赞助商不一致,因此超级联赛对恒大处以50万美元的罚款。这不是广州恒大首次因此类事件受到球迷质疑:2014年亚冠联赛四分之一决赛中,恒大以800万元的价格用“恒大谷物”代替球衣广告;在2015年亚冠联赛中入围决赛,某个原本应该印在球衣胸前的汽车品牌成为“恒大人寿”。俱乐部在备受期待的亚足联决赛中再次改变了其胸部广告,但要付出罚款的代价。足球带来的品牌曝光率是显而易见的。

Evergrande spent 100 million yuan in acquiring Guangyao in 2010. When Alibaba acquired 50% of Guangzhou Evergrande Club in 2014, the price had risen to 1.2 billion, and the value of the club had increased by more than 20 times. In 2015, Guangzhou Evergrande Taobao Football Club landed on the New Third Board, and its literally estimated value has reached tens of billions.

恒大在2010年斥资1亿元人民币收购了光耀。2014年,阿里巴巴收购了广州恒大俱乐部50%的股份,价格已升至12亿美元,俱乐部价值增长了20倍以上。 2015年,广州恒大淘宝足球俱乐部落入了新三板,其字面估计价值已达数百亿美元。

In addition, Evergrande’s response speed to public opinion is also praised. After Han Chao was expelled, public opinion developed in a direction that was not conducive to Evergrande, and the club became a target of public criticism for a while. But soon, some positive news began to emerge. Although Yu Hanchao was expelled, he did not terminate the contract with Evergrande, and the inside also ordered Hanchao’s items not to be moved. In addition, even though he made a mistake, Evergrande will not ask him for huge compensation. After the player's detention period expires, the club will send general manager Gao Han and captain Zheng Zhi to take him back. The outside world said that Evergrande was impersonal, so the club quickly reversed public opinion.

此外,还赞扬了恒大对舆论的反应速度。韩超被开除后​​,舆论朝着不利于恒大的方向发展,俱乐部一度成为公众批评的对象。但是很快,一些积极的消息开始出现。尽管俞汉超被开除,但他并未终止与恒大的合同,内部人员也下令禁止汉超的物品转移。此外,即使他犯了一个错误,恒大也不会要求他提供巨额赔偿。球员的拘留期届满后,俱乐部将派遣总经理高汉和队长郑智将他带回。外界说恒大是非个人的,所以俱乐部很快就改变了舆论。

After Evergrande announced the lotus stadium plan, fans were also sprayed "too ugly" and "too soil". The club came out and said that the current modeling effect is only a preliminary conceptual plan for the light show, not the final result.

恒大宣布莲花体育场计划后,球迷们也被喷上“太丑”和“太土”的字样。俱乐部出来说,目前的建模效果只是灯光秀的初步概念设计,而不是最终结果。

Boss Xu once said:

徐老板曾经说过:

In 2010, during the low professionalization period of anti-gambling and anti-gaming in Chinese football, Evergrande resolutely invested in the football field and took over the predecessor Guangyao football team from the Guangzhou Football Association at a price of 100 million yuan. From the current perspective , Evergrande’s choice this time is undoubtedly a success. In the first season of Evergrande successfully rushing to the Super League, Xu Boss proposed the goal of winning the AFC Champions League within five years. From buying big-name foreign aid to hoarding many international football players, to hiring the famous World Cup coach Lippi, Evergrande is determined to realize its original vision. In the end, Evergrande won the first AFC Champions League after the AFC restructuring in 2013, achieving its goal two years in advance, and later achieving seven consecutive championships in the Super League, becoming the club with the best results in the Super League in the past decade. However, many fans sneered at the achievements of Evergrande Club. They won many championships by engaging in arms races, and greatly increased the worth and salaries of Chinese players. They violated the objective laws of professional development and were questioned by many fans and professional managers. .

2010年,在中国足球反赌博,反赌博专业化程度较低的时期,恒大毅然投资足球领域,以1亿元的价格从广州市足协手中接管了前身的光耀足球队。从目前的角度来看,这次恒大的选择无疑是成功的。在恒大成功进入超级联赛的第一个赛季中,徐老板提出了在五年内赢得亚冠联赛冠军的目标。从购买亚博平台网上登录大型外援到ho积许多国际足球运动员,再到聘请著名的世界杯教练利皮,恒大决心实现其最初的愿景。最终,恒大赢得了2013年亚足联改组后的第一个亚冠联赛冠军,提前两年实现了目标,随后在中超联赛中连续获得了七个冠军,成为了中超联赛中成绩最好的俱乐部。上个年代。然而,许多球迷嘲笑恒大俱乐部的成就。他们通过参加军备竞赛赢得了许多冠军,大大提高了中国球员的价值和薪水。他们违反了职业发展的客观规律,并受到许多球迷和职业经理人的质疑。 。

On the morning of April 16th, the construction of Evergrande’s new professional football stadium started. Regardless of the design style, this stadium is known as the largest in scale, the highest grade, the most complete supporting facilities, the highest technological content, and the largest number of seats. This is also in line with Evergrande Group's style of doing things, either do not do it, or do its best.

4月16日上午,恒大新的专业足球场开始动工。无论设计风格如何,该体育场都被称为规模最大,等级最高,支持设施最齐全,技术含量最高,座位数量最多的体育场。这也符合恒大集团的做事风格,要么不做,要么尽其所能。

Some media reported that Evergrande set a new record of acquiring land and starting construction on the same day. This may be a new record in football infrastructure construction, but it is by no means the first time Evergrande has achieved such a speed. In 1997, the year when the Asian financial crisis broke out, and was hit by the financial turmoil, major real estate companies waited and watched the future property market, but Evergrande did the opposite. Evergrande Real Estate Co., Ltd. was established in March 1997 and built the first real estate Jinbi Garden. It only took half a day to sell out the off-plan housing valued at 80 million yuan, realizing land acquisition, construction report, construction start, and The "Eight Years" goals that were completed, sold out that year, made a sensation that year, moved in that year, and benefited that year were a sensation.

一些媒体报道说,恒大创下了收购土地并在同一天动工的新纪录。这可能是足球基础设施建设的新记录,但这绝不是恒大第一次实现这样的速度。 1997年,也就是亚洲金融危机爆发并受到金融动荡冲击的那一年,主要的房地产公司都在观望未来的房地产市场,但恒大却持相反的态度。恒大房地产有限公司成立于1997年3月,建成了第一座房地产金碧花园。仅用了半天时间就卖掉了价值8000万元的待建房屋,实现了征地,开工报告,开工建设,当年卖光了“八年”目标,轰动一时。年,那年感动,并从那年受益,这是一种轰动。

Capitalists invest in football for commercial value. Standing at the level of brand promotion, Evergrande is undoubtedly successful. Through the achievements of the past ten years, various policies that are contrary to professionalism, strict management of players, and various connections with the national team, The various public opinions generated in the media and the advertising effect brought about by this, although there are no exact figures as examples, it is obviously successful from the results. Even if Evergrande shouted the slogan of the All-China Class and had inextricably linked with the national team in order to make the national football better, it is clear that the current situation of Chinese football is not satisfactory.

资本家投资足球以获得商业价值。站在品牌推广的水平上,恒大无疑是成功的。通过过去十年的成就,各种违反职业精神的政策,严格的球员管理以及与国家队的各种联系,尽管由此产生的影响,媒体上产生的各种公众舆论以及由此带来的广告效果没有确切的数字作为例子,从结果来看显然是成功的。即使恒大呼喊全中国班级的口号,并与国家队有着千丝万缕的联系,以使国家足球更好,但显然中国足球的现状并不令人满意。

The reason why Evergrande has become the focus of Chinese football in recent years is that, in addition to achieving achievements that others cannot win in this decade, it has also attracted the attention of many footballers through a series of management policies. Often the higher the standing, the greater the controversy received, and some of the club’s practices have been criticized by fans. The latter’s attitude is clear. They all stand on the stance of hoping that Chinese football will become stronger, without any interest factors; and in the current slow process of professionalization of the league, with various clubs losing money, Heng There is often more to consider...

恒大之所以成为近年来中国足球的焦点,是因为除了取得这十年来其他人无法获得的成就之外,恒大还通过一系列管理政策吸引了许多足球运动员的关注。通常情况下,地位越高,争议越多,而且俱乐部的​​一些做法受到球迷的批评。后者的态度很明确。他们全都站在希望中国足球变得更强大,没有任何利益亚博网上登录因素的立场上。在目前联盟职业化进程缓慢的情况下,各家具乐部都在亏损,亨经常需要考虑更多...